Philosophy and Practice
Our philosophy is all about creating a human-centered, lasting connection between people and their machines. We’re not just making fast hardware—we’re redefining the relationship through three key principles: designing intuitive, beautiful, and effortless products that put the user first; building an ecosystem of personalizable devices with interchangeable, proprietary components; and crafting durable, repairable systems that are built to last and respect both the user and the planet. At the core, we’re developing the intellectual foundation for the superior machines of tomorrow.


